Because this issue is complex and the buses have never been the true source of the problem, I have to conclude that this proposal is a bad proposal. It is not addressing the core problem, it is attacking a symptom that is being erroneously highlighted by wrong-headed people, and it will set up a situation that could grow to be something much worse.

Oliver Reichenstein strikes again:

For a brand like Yahoo there is something more important than spacing, kerning, colors, serifs, or making designers angry at this point. No, it’s not getting attention. It’s gaining trust. Ironically, for that you need a reflective, clear, and consistent brand identity. A different logo powered by bullshit doesn’t convey identity and trustworthiness. It conveys desperation.